Every so often a business will fail to live up to your expectations for customer service. When that happens to you, you may want to write a complaint letter pointing out why you think you’ve been unfairly treated. A good business will take action to correct any problem and may even offer you a coupon or a voucher as a gesture of goodwill.
Last fall, Air Canada misplaced our checked-in baggage that contained some sentimental items on a flight from Toronto to Ottawa. The airline claimed that it was still searching for the baggage four days after the bags went missing and finally, I decided to drive to the airport and search for the baggage myself. Thankfully, the baggage was stuck at the Ottawa airport with all the tags intact, though Air Canada kept claiming that they are “actively searching” for the bags. I shot off a complaint letter (Air Canada actually asked me to call their local delivery company and ask them why my bags are still missing) and forgot all about it but a few months later, I received an apology letter in the mail and a $300 voucher for any flight on Air Canada, valid for one year.